JOB DESCRIPTION

• Manage social media marketing and content strategy

• Plan for social media ad buys, which include follow-up such as monitoring, optimizing, and reporting

• Develop and recommend marketing activities to increase online sales

• Create campaigns that improve search engine rankings, increase traffic to the site and strengthen customer loyalty

• Assist in Google AdWords and user engagement and suggest content optimization efforts

• Work closely with sales, operations, and marketing teams across the organization

• Perform other ad-hoc duties within marketing such as support for events

• Maintain content for the company’s e-Commerce website, with responsibilities for technological aspects as well as site content

• Ongoing web strategy and overseeing website operation, with particular attention to content and site maintenance

• Update website content, including information, images, calendar content, schedules, graphics, etc., according to the changing needs of the promotions

JOB REQUIREMENTS

• At least 1 year of social media and digital marketing experience

• Excellent knowledge of Facebook, Instagram, and social media best practices

• Knowledge of relevant IT programs and programming languages would be an advantage

• Well-developed understanding of data analysis as well as website metrics

• Good understanding of Search Engine Optimization, Google AdWords, and web traffic metrics